Stop setting your goals too low.

The conventional wisdom of setting a goal based on a 10% to 30% percent increase over last year’s performance stops you from achieving the really big breakthroughs you are capable of.

Instead, set your goal to increase your performance by a factor of 3 to 10 times last year’s results.

Putting yourself in a position that you previously thought impossible forces you to engage in “innovative thinking and problem solving.” Increasing your goal by 300% or more will force you to innovate strategically.

This is one of the keys of how to “work on your business” rather than “work in your business.”

“There are no elevators to success, you have to take the stairs.”