Seminars and now webinars are the only way I’ve found to get people to PAY to be prospects. Over the last 17 or so years that I’ve been doing seminars, they have been the single greatest marketing tool I’ve found for myself or my clients.
For some people, seminars may not be an effective business building tool; but for most people, it will work like a charm. Getting up in front of a group of people and delivering solid content and information establishes you as the expert in your field.
Yet, the key is to do it right. Very few people do.
Here are some tips to make sure you maximize your seminar results:
- Understand that for seminars to be effective, you have to market them well. No matter how good your content, it won’t matter if no one shows up. The most important thing to remember in this arena is that you need to find the least expensive ways to get people to show up. The best way to do this is by doing joint venture emailings to qualified target markets.
- There are two parts to effective seminar delivery. First, you need to deliver highly relevant, immediately usable content. Do that and you’ll be ahead of 95% of all the people out there. Don’t leave people guessing what to do next. Give them the step-by-
step A through Z instructions.
- Make sure you deliver the seminar in an entertaining and engaging manner. For most people, this is the hard part. The best way to describe my best advice in this area is BE YOURSELF. If you know your material cold, don’t try and put on an act. Show people who you are and they’ll like you for it.
- Remember that the real money in seminars comes from the “back-end.” Make sure you have plenty to sell people both during and after your event.