This is a bit of a vulnerable share, some of the stuff in here I have never openly talked about, some of it I deleted before adding back in realising that there is no shame in my story and that being brutally honest is the only way to truly help others. So here we go, be gentle on me.


Three years ago I found myself in a difficult place in my business – financially and mentally.

Even though I had built a multi million dollar company – something I had never imagined possible for myself growing up – even though I had followers from all over the world and was well respected in my field, even though I was well connected and had amazing people around me, I was beginning to question myself and my business.

Something wasn’t clicking, the fire in the pit of my belly that I once had had diminished. The rush that had come from making so much money had flushed through my system (as it always eventually does) and I was left standing there realising that I just wasn’t that excited about what I was doing anymore. Problem was, I was just as confused about what, if anything, it was that I wanted to pursue.

Because I was making crazy sums of money and because I was getting accolades from people for the work I was doing, my mind rationalised away my doubts and concerns. Even though my entire body and soul was screaming out for change, I kept telling myself that walking away from it all would go down as the dumbest move in history. Why would I walk away when I had worked so hard for it all? When I didn’t even know what it was I wanted to do or what would fulfil me. When I was making a great salary. Why?
It just didn’t make any sense on paper.

And so I stayed.

And the longer I did, the longer I ignored these thoughts and telltale signs, the more my confidence began to plummet, the more my self worth was left in tatters, the more skeptical and cynical I became. The more the hopelessness of depression began to set in.
By this stage the business revenues had already plateaued and no matter what I threw at it, no matter how much money I invested back or who I hired, nothing worked to shift the needle.

On the surface, the declining revenues were the only signs that something rotten was happening inside of me. No one around me had any idea just how bad things were, I was a functioning depressive. Slowly the revenues continued to dive and dive and each month would be a scramble to make payroll and pay expenses.

It was an exhausting way to live. Being sad and fearful is exhausting.

I was desperate to heal and get back to the old version of myself, the one who had passion and enthusiasm and could turn anything she touched to gold.

And so I frequented therapists, escaped to self help retreats and workshops, did plant medicine, tried reiki and climbed to the tops of the Himalayas to meditate with monks. I went so far to go under the knife several times thinking this would make me love myself just a little bit more. Over one hundred thousand dollars later, still nothing worked.

Until one day I hit a wall and had a mental breakdown. I walked into my fancy inner city office and resigned as CEO. My whole team sat there with me and cried and I confessed just how bad things had gotten. I was bed bound for the next two months, barely able to feed myself or get out the door.

It was like my nervous system had decided to step in and take matters into its own hands saying ‘Look here Cat, you’re clearly not going to step away from this thing you want to step away from but are too afraid to, so we’re gonna do it for you – here’s a mental breakdown to force you to your knees so you will have no choice but to listen.’

But quitting did not solve it, it only exacerbated the decline.

I became actively suicidal and tried to end it all, I was out of hope.

It was after a failed attempt that I came to fully know rock bottom, for there is hardly anything more discouraging than not even being able to do the one thing you think you still have dominion over in a world that feels completely out of control – taking your own life.

With only the perspective that time can give, I can hand on heart say today that I am grateful for that rock bottom for it was in that moment that the penny finally dropped.

After years of searching for answers in the most exotic of locations and the sterile offices of a therapist, I finally connected the dots.
I will be sharing the rest of the story (as it’s simply just too long for put in one post) in the following days.

In the meantime, if you are currently going through a difficult time, rest assured there is light at the end of the tunnel. Know that you are deserving, it is possible, and you can find hope and purposefulness again.

If suicidal thoughts are crossing your mind, reach out and tell someone as soon as you can, it will do the world in relieving the load.

Part 2

Three years ago my mental health started to take a nose dive.

Even though on paper I had it all, truth be told I had become trapped by the business I had built. My purpose was gone, but the money was good and I felt chained and confused as to what I should do.

The longer this went on, the more I began to question myself and the more depressed I became.

I spent years trying to find my smile again. I hired more people, launched new offers, pivoted and shifted – I even resigned and walked away completely (albeit forced through a mental breakdown) – but none of these things helped, and I would always find myself right back at square one.

Until I finally connected the dots: that what I had done to initially attract money into my life was exactly the same work I now needed to do for my sense of self worth and fulfilment.

You see, the penny dropping was the realisation that my entire sense of wellbeing up until now had been conditional on the outside world.

I had never learned or developed the skill of making myself FEEL well irrespective of what was happening to my bank account, where I was in the world, my womb, my relationship status, the width of my thighs and other people’s behaviours.

Instead, I had been going through life chasing the dopamine hit of making a sale or of having sex, or of being up on a stage in front of people …. all of these were great, but short lasting. I always needed more, it was never ending. Numbing, numbing, numbing.
Unfortunately, this is how the majority of people – especially entrepreneurs – live their lives. Thinking that making a million will unlock happiness, then, upon realising that it doesn’t, thinking ten million will do the trick, then one hundred million and on and on.

Where does it end?
And all of it conditional….
“When I make the money… THEN I will feel abundant…”
“When somebody loves me… THEN I will feel worthy…”
“When my clients stop being annoying… THEN I will feel calm and at ease…”
“When I can get through my to-do list… THEN I won’t feel so overwhelmed…”
“When I hire more people, THEN I can stop the hustle…”

Sound familiar?

And so I spent my days plotting and scheming, writing out pros and cons lists, attending conferences, hiring coaches and staff, building and launching and releasing and pushing.

Trying to solve an internal problem by changing the outside.

And I got shit-whipped by life because of it.

No matter what amount of effort or mental intellect was poured into the problem at hand, no matter what I do, who I hired, how much money I threw at it, how long or short the to-do list was – the burnout, the plateaus, the doubts, the fears remained.

The work required needed to be inside job, something I had grasped when I first worked to attract wealth into my life. I had practiced and developed the ability to FEEL like a millionaire without the millions and this in turn led to an in-pour of cash beyond my wildest dreams.

As if by magic.

Unfortunately for me, when I first stepped into money, I got cocky. I was on top of the world, the rush strong in my veins and I thought I had it all figured out. So I stopped doing the work, and not long after the doubts and fears set in.

It took the rock bottom to steer me back to the basics: on the importance of cultivating well being unconditional and irrespective of the outside.

Positive expectation MINUS the attachments.

Easier said than done, that’s what you’re thinking right now….

So how exactly did I do this?

Well that’s a whole ‘nother post, and for the purposes of not spamming my family and friends with a story they’ve already heard, I will be sharing the rest over email – sign up here if you want in on what I did: https://msgsndr.com/widget/form/WS0ijS03ksen3IF2x9V3

PS – thank you to everyone who left comments and words of encouragement in my previous post, it means a lot 💜🙏