American radio stations need more than 10,000 guests PER DAY to fill their shows. So, if you have something to talk about,they want you. If you can save people money… save them time… make them rich…tell them an amazing story… make them laugh… teach them some- thing new… get them arguing about a controversial topic… or enrich their lives, you can tap into the ever flowing fountain of free radio publicity.
It’s a win-win situation. You give the radio show great programming…they give you great promotion. You can sell virtually anything… your books, products, services, cause, seminar, newsletter, Web site, campaign, etc.
Here are the three biggest secrets to getting this free publicity:
1. You must put on a good show. Surprisingly, most people don’t get this, yet it’s really just common sense. Pretend you are a radio host.
The ONLY thing you care about is entertaining and enlightening your audience.
Why? Because if you don’t, they’ll change the station and listen to something else. And pretty soon you’ll have no listeners… quickly followed by no job.
How do you put on a good show for the host?
Simple. You pretend you’re in show business… because in fact you are. Ask yourself: “What can I do or say that will keep listeners riveted to the radio? What do I have to share that is so fascinating, so funny, so amazing, so useful, that no one would even think of changing the station.” When you answer this question, you’re in business.
Unfortunately, most people don’t think this way. They only think of how they are going to sell their product or service. This approach offers no appeal whatsoever to the radio host or producer. But if you put on a good show, the host will be very grateful and will in turn allow you to plug whatever it is you’re selling. It’s a barter system. You give good show… you get good plug.
2. You must be persistent. Most people will make one phone call to a producer to get on a radio show, and if they don’t get a call back, they’ll say, “I guess they’re not interested.” WRONG! Radio producers, especially the ones at the big stations you’ll want to target, are incredibly busy.
Unless you’re a Hollywood Celebrity, DO NOT expect them to call you back. It takes me an average of 5 phone calls to book an interview. You must learn to become politely relentless if you want to succeed at this.
3. You must know which stations to target. This is the other obstacle most people never overcome.
There are over 10,000 radio stations in America. Most don’t have enough listeners to fill your pantry. If you spend all your time being a guest on dinky little radio shows, you’re just wasting your breath.
If you really want to see your sales skyrocket, you need to target the big shows. Wattage and high market rankings are misleading. The only true measure of the size of a station… and therefore the sales results you’ll get… is the actual number of listeners they have.
Alex Carroll is a best-selling author who has been a guest on 1,112 radio shows to date. He has sold more than $1.3 Million worth of books as a direct result of his radio appearances.
You can also learn more about his 100-page Radio Publicity Manual and his own personal database of the top 1,364 radio shows in America (each has at least 100,000 listeners), at his site.
Alex Carroll is a best-selling author who has been a guest on 1,112 radio shows to date. He has sold more than $1.3 Million worth of books as a direct result of his radio appearances. You can also learn more about his 100-page Radio Publicity Manual and his own personal database of the top 1,364 radio shows in America (each has at least 100,000 listeners), at his site Podcast millions.